Mission

Providing investment services aligned with investors’ aspirations through the application of robust, well-defined metrics and qualified human capital, with the aim of maximizing shareholders’ rights.

Vision

Leadership in diversified and innovative investments with high profitability returns and smart management to enhance the quality of services provided to the Guests of the Holy Sites

Objectives

The entity aims to elevate the quality of services provided to the Guests of the Holy Sites and to develop investments in service and economic sectors in a manner that ensures long-term financial and operational sustainability. It also seeks to strengthen effective strategic partnerships, establish a solid and trusted institutional image characterized by credibility, prepare for a public offering, support future growth, and entrench principles of governance and adherence to regulatory compliance.

The Core - A Vision with Insight, Impact, and Reach

Alsarah Company’s plan is founded on building a future that advances steadily with confidence, weaving a narrative of elevated and distinguished hospitality. The strategy is centered around a balanced scorecard based on four main pillars, including sustainability, enhancing competitiveness, and achieving integrated growth. This approach ensures the establishment of a solid foundation that leads toward a sustainable and promising future.

Al-Sarah Compass

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Human Capital

Al-Sarah believes that people are the core of success. It invests in talent and leadership development.

Institutional Foundation

Building a flexible structure with clear roles and digital transformation.

Finance & Investment

Achieving sustainable growth through efficient resource management.

Shareholders & Customers